About Us
Soggy Toast started with a simple idea that didn’t take itself too seriously. Comfort should be fun. Clothing should have personality. And not everything needs to be perfect to be good.
I create pieces that feel easy to wear but still make a statement. Bold graphics, clean fits, and designs that are meant to stand out without trying too hard. Soggy Toast is playful by nature, but everything is made with intention. I focus on quality fabrics, thoughtful construction, and small runs so each piece feels considered, not mass produced.
This brand is about wearing what makes you feel good. Laugh a little. Be comfortable. Be confident. Whether you’re out doing something or doing absolutely nothing, Soggy Toast fits right in.
Nothing here is rushed. Nothing is overthought. Just well made pieces with character, designed small, worn often, and built to last.
Thanks for being part of something fun, slightly unbothered, and proudly imperfect.
What We’re About
Soggy Toast is built on contrast. Soft but bold. Simple but expressive. Playful with purpose.
Every piece starts with a feeling. A color that makes you stop scrolling. A graphic that feels slightly unbothered. A fit that feels right without trying to follow every trend. I design everything in small batches so the focus stays on quality, not quantity.
The fabrics matter. The fit matters. How it feels after the tenth wash matters. I choose blanks and printing methods that hold up over time so your favorite hoodie actually stays your favorite hoodie. These are clothes meant to be worn, lived in, and repeated, not saved for a single photo.
Soggy Toast doesn’t chase perfection. It embraces character. A little weird. A little cozy. Always intentional. It’s for people who want their clothes to say something without explaining everything.
This brand is small on purpose. Every order, every message, every person wearing Soggy Toast means something. You’re not buying into a trend. You’re joining a vibe that’s fun, comfortable, and confidently itself.